October 2018 M T W T F S S « Jan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
So often I hear one of two stories. Either hoteliers are actually scared about their on-line reputation or they think they have it under control because they check TripAdvisor. There is so much more to both situations!
Monitoring and Managing your on-line reputation is not as difficult as it was initially. Actually with a new awareness of social media and the importance of user generated content and reviews, as well as some simple applications it is easier than ever to take charge of the situation! Here are some simple tips:
The Lane Marketing Group has years of experience with On-Line Reputation Management for all different sizes of properties. Call or email us about setting up a program for you and your properties. From a basic audit, to building a strategy and monitoring a program, we have the level of service you need to be successful and be in control of your on-line reputation!
And its not just for properties – perfect for destinations as well. A great way to market the “total destination” to groups and individuals and help your members generate new business as well.
Meeting planners are not to be left out either. Being able to alert conference attendees of changes in schedules, opportunities for additional seminars, backgrounds on speakers and more – all delivered to their smart phones. Talk about going green!
Just got the message that my proposal has been accepted and I will be presenting at this September’s HSMAI Affordable Meeting Trade Show in Washington, DC. The topic is “Successful Marketing – Incorporating Email Marketing and Social Media into a Successful and Affordable Campaign!” A topic important to both meeting professionals as well as hoteliers. Participants will come away with practical knowledge including:
Who attends Affordable Meetings – meeting professional from all industry segments – corporate, independent, association, government, religious organizations, event planners, wedding planners, non-profits, education and more!
Who exhibits at Affordable Meetings – Sales & Marketing professionals representing meeting facilities and venues, luxury properties, destinations and all suppliers and convention industry.
All are invited to participate in the conference seminars along with the trade show!
Yes that is what many industry experts are referring to the person who handles a property’s digital world! A recent description of the position, as written by HVS included:
Wanted: Person to be part of our marketing team and facilitate ongoing conversation with online customers, bloggers, friends and foes, and influencers. Be the online eyes and ears of our brand and blog, digg, tweet and bleep. Monitor online chatter and create new content to boost our reputation and site traffic. Define content, develop messaging, send 140-character messages, respond to posts, produce snappy web videos, blogs and other technologies. Must be storyteller at heart and know when to step-up the conversation and steer it constructively. Know your way around online and be proactive at trying new tools. Project the voice of our hotel with genuine sincerity and authenticity.
Yes, you have the need – but does your marketing budget allow for another full time position? If not, consider outsourcing this position! In many ways, a person not bogged down by the day to day needs of a property’s sales & marketing department can work more effectively and concentrate on their main purpose – communicating with current and potential customers!
The Outsourcing Option – With “time poverty” voted one of the top five obstacles to Directors of Sales & Marketing in a recent HSMAI survey, how do we expect all this to get done with the same resources.
The five keys to a successful outsourcing relationship are:
Need Help? Call or email us about Hotel eScribe – your virtual Social Media Manager! The Lane Marketing Group
Telephone: 301-340-1700 Email: firstname.lastname@example.org